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Following weeks of speculation, the pair confirmed today they have agreed to an online partnership that will see Lord & Taylor launch a flagship store on Walmart.com in spring 2018. Walmart — which has moved aggressively over the past 18 months to up the ante on fashion in a bid to compete with Amazon — promises to introduce a specialized online experience offering fashion brands directly from the Lord & Taylor flagship. Amazon Sees Surging Prime Memberships in 'Biggest' Ever Holiday Season “Our goal is to create a premium fashion destination on Walmart.com,” said Denise Incandela, head of fashion for Walmart U.S. e-commerce. “We see customers on our site searching for higher-end items, and we are expanding our business online to focus on adding specialized and premium shopping experiences, starting with fashion. We’re excited that Lord & Taylor is part of the team we’re working with as we continue to create a new Walmart.com.” In conjunction with the launch of the Lord & Taylor flagship store on Walmart.com next year, Walmart said it plans to evolve how customers shop fashion on its site — by “adding elements of discovery and inspiration.” To that end, Lord & Taylor will have a dedicated store on the Walmart app. “As retail continues to change, this flagship store creates enormous growth opportunities for Lord & Taylor and our brand partners,” said Liz Rodbell, president of Lord & Taylor. “Our customers trust us to deliver high-quality fashion apparel and accessories, and we will soon be able to extend the reach of that offering to new customers through this flagship store. Walmart.com is a shopping destination that reaches a wide base of customers looking for premium fashion brands. They are a great company for us to work with as we continue to grow our digital presence.” A report by The Wall Street Journal last month suggested that Walmart was close to inking a deal with the Hudson’s Bay Co.-owned luxury department store.
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